welcome to lab notes
Here, we break down real-world dental marketing strategies that actually work — from growing your Google reviews to scaling multi-location DSOs. Think of it as your inside look at what’s working, what’s not, and how to turn your marketing into measurable growth.
how to respond to a negative review
Getting a one-star review from a patient who hugged you on their way out? Ouch. Before you fire off a heated reply, remember — your response isn’t for the reviewer, it’s for every future patient reading it. Learn how to turn negative reviews into powerful trust-building moments that showcase your empathy, professionalism, and leadership.
Google Business Profile: The #1 Marketing Asset Most Dentists Ignore
Your Google Business Profile is the best way to gain new patients — and for many dental practices, it’s an untapped goldmine. Learn why your GBP matters more than your website, how to fix the most common mistakes, and the simple updates that can instantly boost visibility and attract more new patients.