Our Services
At Dental Marketing Lab, we offer three core services designed to meet practices where they are. Our Marketing Lab Report is the perfect starting point—a deep-dive audit that reveals exactly what’s working, what’s not, and where the fastest growth opportunities lie. For single-location offices, our Local Practice Growth service gives you a dedicated marketing partner to manage everything from reviews to social media to local advertising, so you can focus on patients while we drive results. For DSOs and multi-location groups, our Fractional CMO service provides executive-level strategy and leadership without the cost of a full-time hire, aligning your brand and marketing across locations to scale with confidence.
Marketing Lab Report
Think of this as your marketing X-ray. We dig into your website, Google profile, reviews, and social presence to uncover what’s working, what’s not, and where the biggest growth opportunities are hiding. You’ll walk away with a clear action plan—quick wins you can do today and long-term strategies to keep patients coming tomorrow. Don’t believe us, see below to download a sample report.
Local Practice Growth
Perfect for single-location practices ready to step up their marketing without hiring a full-time team. We’ll handle the strategy and execution—from your social media to reviews to local ads—so you can stay focused on patients. It’s like having your own marketing department, minus the overhead. We will never offer something that doesn’t work and drive results (aka New Patients).
Fractional CMO
For DSOs that need high-level strategy and leadership without the cost of a full-time Chief Marketing Officer. We plug in as part of your executive team, setting direction, aligning your brand, and managing vendors to drive consistent growth across locations. You get experienced leadership at a fraction of the price. We have many years of experience doing this exact thing from the ground up.
download a free sample marketing lab report
FAQs
What is a Marketing Lab Report, and why do I need one?
The Marketing Lab Report is our signature audit and the best place to start. We analyze your website, Google Business Profile, reviews, social media, and overall brand presence—then package our findings into an easy-to-follow report. It’s like getting an X-ray of your marketing health. You’ll see exactly what’s working, where you’re losing patients to competitors, and what specific actions will generate the fastest growth. Practices love it because it takes the guesswork out of marketing decisions and gives them a clear plan forward.
Who is Dental Marketing Lab a good fit for?
We work with both single-location practices and DSOs. For local practices, we’re the team that helps you compete (and win) against big-box chains. For DSOs, we provide the strategy, systems, and leadership you need to scale without chaos. If you’re tired of wasting money on agencies that overpromise and underdeliver—or if you don’t have time to manage marketing on top of running a practice—we’re a strong fit.
What makes you different from other dental marketing companies?
Most marketing agencies work across multiple industries and apply the same cookie-cutter playbook to everyone. We don’t. Our experience is 100% in dental—we’ve scaled a DSO from 2 to 65+ practices and know what it takes to win in this industry. We’re scrappy, results-driven, and not afraid to be honest about what’s worth your time and money. You’ll never get fluff, buzzwords, or vanity metrics—just strategies that move the needle.
How much does it cost to work with you?
The Marketing Lab Report is a flat fee (our lowest barrier to entry). For a single practice it’s $850 and we’d need to chat if you work with a DSO to fully understand the scope. From there, ongoing services like Local Practice Growth or Fractional CMO are customized based on your size, needs, and goals. We’ll always be transparent about pricing upfront, and you’ll know exactly what you’re getting before you commit. Best of all, our costs are almost always lower than hiring in-house marketing talent, while still giving you access to high-level expertise.
Do you require long-term contracts?
No. We don’t believe in locking practices into long-term contracts. You should stay with us because you want to, not because you’re stuck in a 12-month agreement. Most of our clients choose to continue because they see real results—but if at any point you feel it’s not a fit, you’re free to walk away.
How quickly will I see results?
That depends on where we start. Many of the “quick wins” we recommend in the Lab Report—like fixing your Google profile, updating your website forms, or improving review responses—can lead to immediate results within weeks. Larger strategies like SEO, paid ads, or scaling across multiple locations are longer-term plays, usually showing traction within 3–6 months. We’ll always be upfront about the timeline so you know what to expect, and we’ll prioritize the fastest-impact opportunities first.