welcome to lab notes

Here, we break down real-world dental marketing strategies that actually work — from growing your Google reviews to scaling multi-location DSOs. Think of it as your inside look at what’s working, what’s not, and how to turn your marketing into measurable growth.

Frankie Keirsey 10/24/25 Frankie Keirsey 10/24/25

AI Isn’t Coming for Your Job — It’s Making It Harder (and Smarter) for Dentists

AI isn’t replacing dental marketers — it’s supercharging them. Here are 5 practical ways to use AI in your practice (plus one big, future-changing idea).

Frankie Keirsey 10/17/25 Frankie Keirsey 10/17/25

Turning the Dreaded “On-Hold” Moment into Something Patients Love

Sometimes the best patient experience ideas are the simplest. One pediatric dental office turned the dreaded “on hold” moment into pure joy by swapping elevator music for hilarious kid-recorded dad jokes. The result? Patients actually asked to be put back on hold. Proof that a little creativity goes a long way in making your practice unforgettable.

Frankie Keirsey 10/6/25 Frankie Keirsey 10/6/25

how to respond to a negative review

Getting a one-star review from a patient who hugged you on their way out? Ouch. Before you fire off a heated reply, remember — your response isn’t for the reviewer, it’s for every future patient reading it. Learn how to turn negative reviews into powerful trust-building moments that showcase your empathy, professionalism, and leadership.

Frankie Keirsey 10/6/25 Frankie Keirsey 10/6/25

Google Business Profile: The #1 Marketing Asset Most Dentists Ignore

Your Google Business Profile is the best way to gain new patients — and for many dental practices, it’s an untapped goldmine. Learn why your GBP matters more than your website, how to fix the most common mistakes, and the simple updates that can instantly boost visibility and attract more new patients.

Frankie Keirsey 5/28/19 Frankie Keirsey 5/28/19

The Hidden Growth Killers in Your Dental Marketing (and How to Fix Them)

Think your dental marketing is doing fine? Maybe not. Most practices have silent growth killers holding them back — from clunky websites to ignored reviews. In this post, we break down the most common issues costing you new patients and share easy fixes that deliver fast results.