Google Business Profile: The #1 Marketing Asset Most Dentists Ignore
This is not a secret, this is the BEST way to get New Patients in your Dental Office. If you want to show up when someone searches “dentist near me,” your Google Business Profile (GBP) matters more than your website. It’s powerful, and — for most practices — shockingly underused.
Here’s why your GBP is your #1 marketing asset (and how to get it right).
First Impressions Happen on Google
Patients aren’t starting on your website. They see your GBP first — name, hours, reviews, photos. If that info is outdated or inconsistent, they’ll move on.Reviews Live Here
Your GBP is home to your most powerful marketing: authentic patient reviews. More reviews = higher rankings = more clicks. But if you never respond, Google assumes you’re not engaged.Photos Sell Your Practice
The last time you uploaded a photo matters. A stale profile (no new uploads in years) signals neglect. Patients want to see your team, your office, and proof you’re real.Posts Keep You Visible
Yes, you can post to GBP like a mini social feed. Share specials, tips, or team updates. Google rewards fresh content with more visibility.
Your Google Business Profile isn’t “set it and forget it.” It’s a living, breathing marketing machine — if you treat it that way. When it’s living and breathing, Google naturally thinks it’s active and is more likely to serve your practice as a option when someone searches. Google is a business and wants to send it’s customers to places that are active and people like. It’s easy!
At Dental Marketing Lab, we can help! Monthly management of GBP’s start at $300, which is nothing if you think of how many New Patients this one channels will bring you a month if managed properly.
Secret Tip: What exactly do you need to do to make your profile pop! Here’s your list, save it, do it, and see the results.
Fill in your entire profile, DO NOT miss a section. If it’s asks, then it’s important.
Pick “Dentist” as your primary category. For your secondary category, pick “Dental Clinic” and then either “Cosmetic Dentist” or “Pediatric Dentistry.”
Upload lots of photos but NO STOCK photos! Continue to add one real life photo a week. Think, the team having fun, patients, outings, etc.
Reviews, encourage every single patient to leave a review. AND…respond to every single review within 24 hours. Good and bad!
Add your key services or products that you offer.
Add posts at least every other week. This one isn’t as critical, but still very important to show the activity of your page.
