welcome to lab notes
Here, we break down real-world dental marketing strategies that actually work — from growing your Google reviews to scaling multi-location DSOs. Think of it as your inside look at what’s working, what’s not, and how to turn your marketing into measurable growth.
Turning the Dreaded “On-Hold” Moment into Something Patients Love
Sometimes the best patient experience ideas are the simplest. One pediatric dental office turned the dreaded “on hold” moment into pure joy by swapping elevator music for hilarious kid-recorded dad jokes. The result? Patients actually asked to be put back on hold. Proof that a little creativity goes a long way in making your practice unforgettable.