welcome to lab notes
Here, we break down real-world dental marketing strategies that actually work — from growing your Google reviews to scaling multi-location DSOs. Think of it as your inside look at what’s working, what’s not, and how to turn your marketing into measurable growth.
how to respond to a negative review
Getting a one-star review from a patient who hugged you on their way out? Ouch. Before you fire off a heated reply, remember — your response isn’t for the reviewer, it’s for every future patient reading it. Learn how to turn negative reviews into powerful trust-building moments that showcase your empathy, professionalism, and leadership.